AQPAMM (Association québécoise des parents et amis de la personne atteinte de maladie mentale) has changed its name to Arborescence.

For 40 years, this non-profit community organization has been supporting the families and loved ones of people living with mental health disorders.

As Art Director at Boomgrafik, I worked closely with their team to develop their new brand identity. Their new logo represents a whole network: the roots and branches connecting to the trunk to form the tree of Arborescence.

Each service is represented by its own color, and I created templates for their posters and social media posts.

A fresh new identity that reflects the strong bonds built with their members and clients, as well as the ties that unite them to the people they support.