Rise to the Challenge
As Art Director at Strategies Marketing, an idea “pops”. What about creating a new year campaign based on each team member resolution?
Everyone boarded, even Maya, our dog mascot. All of us choose our own resolution. I started to illustrate and animate each team member on their challenge. We decided to present our resolutions on a landing page, and you can choose which one talk to you the most and rise the challenge with a team member.
It’s not finish. We prepared 3 personalized email during January and February 2018 based on the chosen resolution and the response given, to encourage you on your journey. We even posted our progress on social media.
A fun campaign, working all together and bringing the team closer.
We received an honorable mention on awwwards for Rise to the chalenge.